About coaching and how it helps you grow and how it helps you grow your business

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About coaching and how it helps you grow and how it helps you grow your business

My worst suffering has led me to my greatest passion: Coaching

About coaching and how it helps you grow
and how it helps you grow your business

I learned from experience that intelligence, hard work, schools and the degrees you obtain from them, as well as many other things, are not enough when it comes to having a successful and fulfilled life. Because success without satisfaction, without that feeling of completion, is like a day without sun…

After making a lot of effort in life, I got to a point where I felt I had found success: I was the mother of the greatest son in the world, I lived in a very well organized system (in Denmark) I had a good business carrier, a good marriage, an excellent financial situation. And yet, I lacked the joy and the sense of fulfillment I expected: they sometimes came, but they vanished quickly, swallowed by dissatisfaction, worries, fears, the exhaustion that always came with trying to do many things at once…

One day, my life changed completely: from a very healthy, independent, active woman, with a busy and well-structured agenda, after an accident, I became a woman who could barely walk a few hundred meters. It’s a long story, which also ended in a divorce, but a story that carried me towards a much more meaningful, successful, and satisfactory life.

In any case, it took me years to regain my health and more than that: I found the peace and serenity I so longed for and I became a much happier and stronger person.

Losing my physical health at that point in my life made me – as forced as it may sound – work with myself, with my inner self. I focused especially on my mind, because it was the one main factor creating all kinds of states of dismay, fear, angst… in short: things that sabotaged my happiness. It was only then that I discovered that fulfillment came mainly from within me: that was where I needed to “tidy-up” and put things in order.

It was a very difficult and agonizing period. I wasn’t sure that I was ever going to come out of this state and I no longer had refuges like sport, nature, my carrier, etc. Physically, I wasn’t capable of doing anything. While searching for ways to recover my health, I started studying about the subconscious, inner potential, about the mind and its hidden secrets… I started to re-discover and re-assess my life, my values, and my dreams. I finally started to understand myself. To understand what had disturbed, in the past, my happiness and spiritual fulfillment and eventually my progress, despite the hard efforts I was making.

This is how, from the worst suffering I had ever had, arose a new passion and my new carrier – life coaching.

Thanks to my vast life experience and my expertise working in an international environment, to my commitment to self-improvement, and thanks to many fantastic teachers and mentors, I developed a dedication to helping people overcome all kinds of barriers caused by comfort or by the fear of answering questions such as:

Who am I? What do I really want in life? How do I get it? 

With the experiences I have accumulated from various coaching and NLP courses and over 2,000 hours of coaching 1:1, in the span of 7 years, I achieved the status of Senior Coach. Since I started practicing coaching I have helped many people create that version of themselves that would enable them to enjoy life and advance remarkably in all areas. 

Based on my solid business background, I focused my attention towards businesspersons who needed coaching in order to excel and/or optimize their life, and everything it involves.

Now, that I’ve told you a bit about how I got to where I am now in my carrier, I want to share with you more about coaching and how I work with people.

The question that usually arises when it comes to this methodology, which is now highly effective all over the world, is:

“Is coaching for people who have problems, who do not obtain the desired results, or for successful people?”

The answer, for all those who are familiar with coaching, is that it can suit all these situations. Therefore, if you are facing a decision that could take you and your business to the peak of success, Coaching is the best you could do. This is what statistics say. The strongest people in the world – presidents, businessmen, sportsmen, artists, etc. – have a coach who helps them manage, in an optimum way, everything that has to do with their life.

What can I get from coaching?

Life coaching, which includes both the personal side and the professional side, helps people save a lot of time they would have otherwise lost by making mistakes, going through weariness, ineffectiveness, sadness and, at times, even despair.

In most cases – I would even say always – it is not the lack of resources that keeps us/blocks us, but the lack of resourcefulness.

Thus, through coaching, I help people discover the instruments, strategies and qualities they have at their disposal. I help them be more responsible and committed. I help them take control of that resourcefulness required to obtain long lasting results in the area of their life that matters the most: personal development, business, health, finances or relationships.

Most of us know what to do, but we don’t take action to achieve what we aim at. What often holds us back is fear of making mistakes. It’s ok to be afraid, but it’s not ok to let fear stop you. Coaching helps you learn to act and to make commitments in times of uncertainty.

My approach is a holistic one, with particular focus on the mindset.

I realized that the mind is the key to success and satisfaction in life. Not even the best of strategies can succeed without the correct mindset to implement them.

Many people, for example, are stuck in their limited beliefs and habits. So, I help them identify these and break the patterns that keep them and prevent them from using their true potential, from living a gratifying and successful life.

During my coaching sessions, I guide the client through a profound process of self-awareness, self-discovery, of setting and reaching goals.

Because the members of Elite Business Woman are businesswomen and entrepreneurs, I chose to focus this article on how I can help businesspersons/entrepreneurs.

Let me start with a question:

Are you certain that your company is operating at its highest potential? Do you think you can raise the level of your business?

If the answer to the second question is yes, as a coach, I could help you exceed the limits that keep both you and your business in the current state and keep you from reaching the performance you could reach.

How do we do this? We identify the next level of success you wish to reach and we create the way that takes you from where you are now, to where you want to be. Therefore…


Before moving to actions, you need to know the purpose – the WHY that motivates you to do what you want to do. Where do you want your business to be in 5, 10 or 50 years? Are you seen, in your area of activity, as a leader or an innovator? Is it your goal to have an effect on people’s lives? To help your community? There is no good or bad answer to these questions but you need to identify as precisely as possible the “force” that keeps you motivated. Only when you really know the “why”, can you channel your energy towards that something and start progressing exponentially.


Maybe you want your business to grow to EUR 1 million this year, but your actions do not support your goal. Why? Success is 80% psychology and 20% mechanics. Your actions don’t really matter if you don’t have the proper mindset to implement them.

Using state of the art techniques I can help you master your own mindset even in the most challenging of situations. I succeeded doing this in my personal and in my professional life and you will certainly succeed as well.

I will help you identify the beliefs that limit you and the patterns that hold you back and then confront and overcome them. Maybe you tell yourself that you don’t deserve success and a lot of money… Maybe you think you can’t, that you don’t have enough talent… Once you realize which beliefs limit/influence you, you can start taking them out of your system. With a change in psychology and by implementing the agreed-on strategies, reaching the desired results becomes a lot easier.


It is not the lack of resources that keeps us, but the lack of resourcefulness. All businesses can benefit from an increased productivity. Maybe you think you don’t have time to do certain tasks or you can’t adapt to the needs arising in your industry. Regardless of what holds you back, we can find out together what the gaps are and how you can bridge them.

I will help you save years of trial and error in the attempt to obtain the necessary instruments to root out habits that sabotage your success and satisfaction and re-learn new, more effective strategies.


Who do you turn to for advice? Is it a colleague, a friend or a romantic partner? Although they are well-meant, when it comes to listening to you and giving you advice, they still have their own standpoint, generated by their own life experience. They have their own prejudices. They cannot be in your shoes… they could even influence you into moving away from what you really want. As a coach, I will be an objective partner, holding you responsible and taking you out of your comfort zone and into the zone where real growth happens.

Choosing to work regularly with a coach means that you agree to have someone who asks you hard questions and holds you accountable when you don’t do everything you could for yourself and for your business. Instead of accepting excuses that limit your success, a coach pushes you forward through the difficult times so that you can reach the goals you set for yourself, no matter how high and impossible they may seem.


It’s time to stop coming up with excuses and start discovering the resources, instruments, strategies and qualities available to you in order to reach the goals you’ve put aside for years. With more than the 2,000 hours of coaching 1:1 that I have already done, I can assure you I have the necessary experience to help you create that customized plan of goals in your mind that leads you to success.


Progress – in anything – causes happiness and nothing will change your life like a decision taken at the right time. Having a coach will help you learn how to enjoy life (not just survive) both personally and professionally. 

Leading a successful business is not easy, but you don’t have to do this on your own. As a coach, I will help and guide you take big actions. We are well aware that, if we do what we have always done, we obtain what we have always obtained.

If you want to know more about me and about how I coach, please visit the following links:

http://www.irinakuhlmann.com/media-4/  and