EBW: What would you have wanted to know, but no one told you when you entered the world of entrepreneurship?
Cristina V:To have patience with myself, because everything will work out! Not to put unnecessary pressure on me because it doesn’t help at all.
EBW: What books would you recommend to a young entrepreneur?
Cristina V:I recommend areas that anyone should read if they want to become an entrepreneur. To start with micro and macroeconomics because it would help them to have an overview and a better understand for certain processes. Then, continue with management, social skills, maybe even training. Why? Because it helps a lot in the process of communicating with employees, clients and partners.
EBW: Who was your first mentor and what did you learn from them? But the latest?
Cristina V:My first mentor was one of my professors from the ASE faculty, with whom I managed to train professionally, being the one who gave me the inspiration to become an entrepreneur. Subsequently, there were several situations in which I learned from my business partners. I was helping them with the financial field, and they helped me with notions of marketing, sales or other areas that offered me the opportunity to further develop my business.
EBW: What are the top 3 things any entrepreneur should know?
Cristina V:An essential aspectfrom my point of view is the knowledge of the field of activity in which they will do business. The finances of their business are another subject that they must master over time: to plan income and expenses, cash flows and outflows, market forecasts, etc. Another important aspect to know is that failure is part of our development. Failure is the one that can educate you in the most efficient and mobilizing way possible, so my advice is not to be scared as it happened to me at first, it is perfectly normal to experience this part as well.
EBW: What are the main qualities of an entrepreneur?
Cristina V:The passion for my business activity, perseverance and vision are what put me on the desired path, but each has its own context and I do not believe so much in a standard formula that guarantees success.
EBW: What was the biggest failure and what did you learn from it?
Cristina V:I had a moment in the beginning when I failed to identify certain immoral aspects of a client of mine, most probably because of my naivety and the lack of experience. But everything was necessary and beneficial from certain perspectives because I woke up quickly to reality and realized that I must take preventive measures in the future.
EBW: What motivates you when things get trickier?
Cristina V:When things get complicated I do an exercise that helps me every time: I go back to the starting moment when I realized why I want to grow a business that I am passionate about, to return to that mindset where everything is an opportunity. Basically, it is the way I regain my optimism and it’s what keeps me going.