Loredana Trocan


Loredana Trocan is 31 and she owns the franchise HANSEN ergonomics studio in Timisoara, which offers solutions for interior design, planning, space division, and optimization. The company trades quality and ergonomic furniture that matches the client’s business model, organizational culture and budget.

Be it office space, a conference hall or a café, the services and products provided are fit for any type of activity. The HANSEN brand motto is “Through design, ergonomics, and passion, there is life after weekend”.

The family is the most important to Loredana. She is the mother of two wonderful little girls, and her husband loves and supports her in everything she does. A sociable person who treasures her friends, she travels whenever possible and she loves music.

After graduating the Faculty of Management in Production and Transportation (the Construction section), at the “Politehnica” University of Timisoara, she attended different courses: Sales, European Structural and Cohesion Funds Access Expert, Mini MBA, Entrepreneurship and Management.

She learned from both mistakes and failures on her professional path. During student years, Loredana was brave enough to establish her own BTL (Below-the-line) agency. She organized promotion campaigns in stores, samplings in various environments (street, malls, stores, trade fairs), modeling courses, fashion runways, a fashion festival, along with a team of promoters, hostesses and models. She collaborated with the Wave Division Agency as area manager, in BTL projects for Procter & Gamble, Doncafe and other brands. Her latest professional experience was with Interbrands Marketing & Distribution, where she worked for 4 years and 3 months in the Sales department, Top Traditional Trade division. As she is very competitive and likes to stand out by what she is doing, she won the 1. and 2. place on a national level, in Procter&Gamble competitions for promoting and selling.

In 2015, she entered maternity leave and, for three and a half years, she dedicated herself to raising the two daughters, who were born at one year and a half from another. This new life made her realize that she wanted to make a professional change and he chose to get ready to start her own business. The last year of the maternity leave meant education, research, planning, and action.

She bought a franchise, and the good news is that as a result of her participation with a business plan in the competition ”The Center of Excellence in Promoting Entrepreneurship IMMpact Vest”, her project was approved for non-refundable financing. A perfect start for the first business operating year.

The franchise chosen by Loredana is”HANSEN ergonomics studio”, it was founded by LiviuSoucă and Diana Blinda in Bucharest and it has been present on the market for more than 15 years. She chose this business model because it is already tested, it offers know-howși support.

A warm-hearted children lover, she volunteers in the Lindenfeld Association’s educational program ”Ajungem Mari” (Growing Great), for children from disadvantaged backgrounds.

”I permanently work to reach my goal and I chose to have the courage to act, the patience to succeed, energy and passion. I contribute to a better future of our children, passing along what I learned. I am glad to be part of the Elite Business Women team, in which I strongly believe, and I consider it an entrepreneurship school with no limits for personal and professional development. It is a community of successful entrepreneurs that keeps on growing, connecting people and businesses, both in Romania and internationally.”

Loredana Trocan

Head of HANSEN ergonomics studio – Timișoara

“There is life after weekend”

+40 726 056 590