I am Partner within Tudor, Andrei & Associates SPARL, the national law firm associated to BDO Romania.
The Law Firm has been founded in 2010 and is currently coordinated by partners with an extensive professional experience gained in 18 years of activity. We have signed starting with June 2014 a long-term partnership with BDO Romania, the fifth audit and consulting firm in the country, with over 20 years experience in providing professional audit and consulting services, completing thus the range of services offered by the group in Romania.
My mission is to provide our clients with legal services, assistance and representation in court with professionalism, involvement and maximum dilligence.
Ibelieve in striving for excellence, a quality shared by all its lawyers in relations between them and clients and between Tudor, Andrei and BDO.
I am encouraging our lawyers to diversifyconstantly their professional experience and always seeking to provide tailored solutions adapted to the situation and the client.
I am looking continuously to our competitors and given the profile and the BDO structure we consider as direct competitors the law firms affiliated to the similar networks (Big Four included). Two of them have visible and strong affiliated law firms in Romania, either born inside the structure or independent one, where the awareness is given mainly by the professional prestige of its partners that are traditional Law Faculty professors.
The Law Firm is in the process of restructuring our approach on the Romanian legal market. We have considered at the beginning of this year a re-branding process with the scope of bringing more visibility and mandates on the Romanian legal market. We have signed professional partnership with lawyers in Brasov and Iasi with the scope of expending our presence and gaining an extensive coverage in other parts of the country.
I am constantly seeking to improve our marketing and sales approaches by:
- Direct approaches to our clients’ portfolio with new legal products;
- Direct approaches of the network existing clients with the support of the colleagues in other business lines;
- Organizing training sessions for the accounting professional organization and auditors in Romania;
- More presence in media either participating to seminars, workshops, membership to various organizations, up-dating and preparing Tax & Legal Flash for our clientshttps://www.bdo.ro/en-gb/insights/featured-insights/tax-legal-flash-no-10
- More presence in legal conferences organized on the Romanian market;
Considering the current period that we are passing overin 2020 we intend to develop the infrastructure that will allow us to digitalize our services by benefiting from the experience of an integrated IT, Cybersecurity and Risk Management team existing in BDO with the scope of becoming more flexible for our clients in providing our consultancy services.
Our strategy in 2020 is to remain competitive and to optimize our financial goals.
I am looking to the future and I strongly believe that we shall stand the test of these times.
Tudor, Andrei and Associates SPARL*
ROXANA TUDOR Partner
Mobile: +40 722 591 401